We have been very busy over here at CODEMAY. I wanted to take a moment and share one of the many things we’ve been working on. As someone who has run thousands of digital marketing campaigns, one of the biggest issues I run into is converting clicks into actual leads. Anyone who’s run Google or Facebook Advertising campaigns knows that …
5 Reasons Why Your Digital Strategies Might Be Failing
A quote often attributed to Albert Einstein goes like this: “Insanity: doing the same thing over and over again and expecting different results.” I’ve worked with a lot of companies over the last few years, and I’ve had a lot of time to look into the differences between successful strategies, and ones that could use some improvement. Often when I …
5 Reasons Why Your Company Needs a Digital Advertising Strategy
As long as there have been things to sell, there’s been marketing. The marketing channels are always changing; 150 years ago you’d find a traveling wagon with a sign peddling the newest way to lose weight, or a delicious drink to help you when you’re tired (we never said the products being marketed ever change). Traditional marketing channels like newspapers, …
If You’re Not Engaging Your Customers on Social Media, Saddle Up & Ride Into the Sunset
You read the title right. Giddy up, cowboy, this is the 21st century. Everything about the way the world consumes media is changing. Just ask yourself when the last time you watched a commercial on TV, excluding the Super Bowl. Sure, you know about Facebook, Twitter and you’re probably pretty savvy with Snapchat. You’ve heard of live streaming products like …