Search Engine & Social Media Marketing

Over the last few months, Search Engine Marketing & Social Media Marketing has been a top-priority for me. As obvious as this is going to sound, I have found that owners of small-businesses got into their field because they had the ability to produce a good produce in that field. Duh, right? But they didn’t get into the field of …

Digital Curb Appeal

Anyone who’s ever worked in retail, or Real Estate, will tell you of the importance of curb appeal. How many times have you walked through a mall, shopping district, or any place with lots of retail stores, and noticed stores that looked really nice? One of the things you probably noticed was the number of people who were in the …

5 Reasons Why Your Digital Strategies Might Be Failing

A quote often attributed to Albert Einstein goes like this: “Insanity: doing the same thing over and over again and expecting different results.” I’ve worked with a lot of companies over the last few years, and I’ve had a lot of time to look into the differences between successful strategies, and ones that could use some improvement. Often when I …

Will Google Leave Your Website Behind?

If you have a website for your company, you’ve probably been curious about Search Engine Optimization (SEO). There are tons of factors when it comes to proper SEO: great website URLs, website keywords, meta-descriptions, back-links, proper tagging, properly maintained social media, constantly updated blog posts, etc.  Good SEO isn’t just a one-time action that you do and forget about; it’s …

5 Reasons Why Your Company Needs a Digital Advertising Strategy

As long as there have been things to sell, there’s been marketing. The marketing channels are always changing; 150 years ago you’d find a traveling wagon with a sign peddling the newest way to lose weight, or a delicious drink to help you when you’re tired (we never said the products being marketed ever change).  Traditional marketing channels like newspapers, …