Franchise Focused Marketing Blog

Will Google Leave Your Website Behind?

If you have a website for your company, you’ve probably been curious about Search Engine Optimization (SEO). There are tons of factors when it comes to proper SEO: great website URLs, website keywords, meta-descriptions, back-links, proper tagging, properly maintained social media, constantly updated blog posts, etc.  Good SEO isn’t just a one-time action that you do and forget about; it’s a never-ending process.

We can definitely help you create a strategy to help raise your website higher on the search indexes if you aren’t currently doing all of those activities.  If you are doing all of these activities, we want to take a moment and let you know how all of your hard work might be worthless.

I would say there is a 100% chance you saw this article on your social media newsfeeds. I would also guess there was a 60% chance you are viewing this on your smartphone or tablet.  You’re not alone. In 2015, 56% of all internet traffic was from mobile devices. In fact, of all the digital marketing campaigns we run for various companies across the country, over 70% of the traffic comes from mobile or tablet.

One of the key factors in Google search index ranking is user-relevance. That’s one of the reasons why rankings from sites like Facebook, Yelp and Google+ (R.I.P) became very important to your company’s online presence. Because mobile browsing is the way a majority of people are viewing the internet, a new factor is becoming more and more important to your website’s ranking on Google: Mobile Optimization.  Websites that have not been mobile optimized are quickly becoming less relevant to users, so Google is starting to recommend them less & less.

Websites redesigned & rebuilt over the last couple of years are most likely fine when it comes to this. Most web-developers (decent ones, last least) always develop sites so they can be properly viewed and used on a mobile device. They use responsive coding, which means the website determines the size of the screen (or browser on computers) to adjust the design of the site for the best possible user-experience.  A quick way to test your site is to either look it up on your mobile device, or simply resize your web-browser to a size similar to the dimensions of a mobile device. If your site resizes to compensate for mobile viewing, you’re golden. If it doesn’t, this is something that you have to take care of quickly. You don’t want all that hard work you did for SEO go to waste over a small thing like not being optimized for mobile viewing.

Let us know if you need some help when it comes to your digital strategies. We understand you’re busy running your business, and don’t have time to worry about things like SEO. That’s why we’re here.