5 Reasons Why Your Company Needs a Digital Advertising Strategy

As long as there have been things to sell, there’s been marketing. The marketing channels are always changing; 150 years ago you’d find a traveling wagon with a sign peddling the newest way to lose weight, or a delicious drink to help you when you’re tired (we never said the products being marketed ever change).  Traditional marketing channels like newspapers, …

What is a Bounce Rate & Why Do You Care About It?

Having a website for your business is a vital part of your marketing strategies. Not having one is practically suicide in today’s digital world. But, on the flip side, just having a website isn’t enough anymore. There are probably hundreds of other people that sell the same products or services you do. Assuming you’re selling a product or service people …

Why You Should Rebuild Your Website At Least Every 2 Years

How often do you go get the newest bright, shiny smartphone? For most people it’s every year. For some it’s every 2 years or so. How long does your computer or tablet last? You may be able to make them last for a while (I know I always get at least 5 years out of a computer), but let’s face …