As long as there have been things to sell, there’s been marketing. The marketing channels are always changing; 150 years ago you’d find a traveling wagon with a sign peddling the newest way to lose weight, or a delicious drink to help you when you’re tired (we never said the products being marketed ever change). Traditional marketing channels like newspapers, …
What is a Bounce Rate & Why Do You Care About It?
Having a website for your business is a vital part of your marketing strategies. Not having one is practically suicide in today’s digital world. But, on the flip side, just having a website isn’t enough anymore. There are probably hundreds of other people that sell the same products or services you do. Assuming you’re selling a product or service people …
Why You Should Rebuild Your Website At Least Every 2 Years
How often do you go get the newest bright, shiny smartphone? For most people it’s every year. For some it’s every 2 years or so. How long does your computer or tablet last? You may be able to make them last for a while (I know I always get at least 5 years out of a computer), but let’s face …
The Best Friend You Love to Hate – Why Yelp is an Important Part of Your Digital Strategy
We all have that one friend who we can’t live without, but you just hate him/her. Maybe he stole a girlfriend from you in college. Or maybe she borrowed some clothes from you and never returned them. I’m sure some profane words came to mind when you thought of yours. That’s the thought most people have when they think of …
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